About the Movement

Yum! Brands annual World Hunger Relief campaign is the world's largest private sector hunger relief effort, spanning 110 countries, 36,000 KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All-American Food restaurants and over one million employees, to raise awareness, volunteerism and funds for the United Nations' World Food Programme (WFP) and other hunger relief agencies. Multi-Grammy Award winner and pop superstar Christina Aguilera serves as the global spokesperson for World Hunger Relief.

This year, global humanitarian and sports icon Muhammad Ali, along with Christina Aguilera, joined forces to help WFP's Haiti relief efforts by appearing in a global Public Service Announcement underwritten by the Yum! Brands Foundation. Donations raised through Ali and Aguilera's PSA, highlighting a text message and online campaign, will go directly to support WFP's efforts to get food to earthquake survivors in Haiti. Yum! is also directing $500,000 from its World Hunger Relief effort to help WFP provide food for earthquake victims, and the Yum! Brands Foundation is matching all Yum! employee donations up to a system-wide total of $500,000. Click here to read more.

In 2009, Aguilera helped raised awareness of the hunger issue by appearing in the World Hunger Relief campaign's global public service announcement and advertisement where she sings Beautiful on a busy corner in Los Angeles to raise money for hunger relief. Aguilera also appeared in the campaign's restaurant posters with the quote, “Together, we have the power to save lives and go from hunger to hope” and online efforts. Thanks to Aguilera's involvement in 2009, she helped raise $22.5 million for WFP and other hunger agencies – that enabled WFP to provide more than 90 million meals to hungry people.

In the past three years, Yum! Brands' World Hunger Relief campaign has raised nearly $60 million for WFP and other hunger relief organizations and is helping to provide approximately 250 million meals, saving the lives of millions of people in remote corners of the world. More than 1.4 million of the Company's employees, franchisees and their families have volunteered more than 15 million hours to aid hunger relief efforts in communities worldwide.

For more than ten years, the Company has also donated more than $46 million of prepared food annually to the underprivileged in the United States. Since the Company went public in 1997, it has donated more than $550 million of its food to hunger relief agencies in the U.S. The Company also has been the primary sponsor of the Dare to Care Food Bank in Louisville for nine years, and has donated $9 million to this local agency.

At the Clinton Global Initiative in 2008, Yum! Brands was recognized for its hunger relief efforts. Over a five-year span, the Company pledged to: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States; and use the Company's marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.

Yum! is also co-leading the Business Council to End Global Hunger. The new effort will encourage trade associations, companies and other private sector entities in the United States to support the Roadmap to End Global Hunger – an advocacy initiative laying out a comprehensive strategy for the U.S. government to set the stage for a permanent end to global hunger and poverty.

Yum! Brands' World Hunger Relief efforts are highlighted in a new book by award-winning journalists Roger Thurow and Scott Kilman, Enough: Why The World's Poorest Starve In An Age of Plenty. For more information, visit EnoughtheBook.com.

Global hunger reached epic proportions in 2009 – with more than 1 billion hungry people around the world – due to the convergence of the global economic slowdown; high food prices; increased competition for products that produce energy; severe droughts and floods due to climate change; and increasing demand from growing economies in Asia and South America.

WFP is the world's largest humanitarian agency and the United Nations' frontline agency for hunger solutions. In 2010, WFP aims to feed 90 million people in 73 countries.

Join the World Hunger Relief effort and help move people from hunger to hope.