About the Movement
Nearly 1 billion people around the world are faced with hunger and malnutrition. This is worsening due to a global food crisis. Every six seconds a child dies from hunger somewhere in the world. Hunger kills more people than AIDS, malaria and tuberculosis combined.
For the past two years, Yum! and its brands – KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All-American Food – have partnered with the United Nations World Food Programme (WFP) to raise awareness, volunteerism and desperately needed funds in an attempt to help end world hunger. The second annual in-restaurant and online "World Hunger Relief 2008" Fall campaign addressed the harsh reality that hundreds of millions of people cannot get enough to eat. As a result of the campaign, Yum! and its brands raised maximum awareness through TV, print, public-service announcements, public relations, web-based communications and in-restaurant posters and signage around the world.
Last year, Mariah Carey, the most popular female singer in history, was featured in World Hunger Relief restaurant posters as Hunger Ambassador with the quote, "The change from hunger to hope starts with you." Customers who donated to the World Hunger Relief campaign at participating KFC, Pizza Hut, Taco Bell, Long John Silver's or A&W Restaurants around the globe received a special, free download of her song, "Love Story" from her latest CD E=MC2.
Muhammad Ali's wife, Lonnie Ali, was the voiceover for the campaign's global television advertisements and Public Service Announcement. In the ads, Ali's voice created a call to action that we can not let women and children die everyday.
In addition, at the Clinton Global Initiative on September 25, 2008, Yum! pledged over the next five years to raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States and use the company's marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.
In the past two years, more than one million employees, franchisees and their families volunteered more than nine million hours to aid hunger relief efforts in communities worldwide. The effort has raised $36 million for the World Food Programme (WFP) and other hunger relief organizations and is helping to provide approximately 160 million meals and save the lives of about 4 million people in remote corners of the world, where hunger is the most prevalent.
Yum! and its brands have been committed to fighting hunger for more than a decade by donating more than $46 million of prepared food annually to the underprivileged in the United States. Since the company went public in 1997, it has donated over $500 million of its food to hunger relief agencies in the U.S. As the world's largest restaurant company, addressing the issue of hunger on a global scale is a natural fit.
Join Yum! Brands, KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All-American Food Restaurants and our more than 36,000 restaurants in over 100 countries and more than 1.4 million employees and franchisees by donating right now to WFP or by writing your Congressman today. For approximately $1 a day, WFP can provide a meal to four children through its global school feeding program.
Together, we can move people around the globe from hunger to hope.
